Innovative attraction strategies, designed to build employer branding is key, as companies begin to compete for talent in a changed market.

Managing Director, Tudor Marsden-Huggins, who expects Employment Offices market share to grow aggressively this year, says companies will need to rethink their methods for attracting talent if they want to remain competitive in changed market conditions.

“The fight for talent is set to warm up in coming months as disgruntled employees become mobile. Companies who position themselves as employers of choice through effective and strategic marketing will come out on top,” he said.

“Employment Office work hard to gain additional exposure to support our candidate attraction strategies and gain valuable ‘free’ PR and publicity, particularly for our key clients”.

Employment Office has demonstrated its willingness to investigate new advertising platforms by delving into the publicity field, successfully generating editorial coverage for their clients. “In the last month we’ve had three articles in the Weekend Australian, each focusing on a specific role,” Mr Marsden-Huggins said.

“These stories give readers a fresh perspective into the job behind the job ad, as well as giving our clients valuable exposure within the national media.

“This is another string to our attraction strategy bow and we’re excited to continually offer our clients innovative approaches to getting their role out into the job seeker domain”.

Clients who have appeared in the Weekend Australian include the Kimberley Land Council, Steps Disability Services and Cannumulla Aboriginal Health Organisation.

Each article is worth approximately $30,000 in advertising value, with an estimated readership of 876,000 people every week.

For media enquiries: Tudor Marsden-Huggins on 0416 161 600.