Recruitment Videos and YouTube

Everyone in recruiting and employment branding strives to get across to candidates the culture and benefits of working within their organisation. Because videos require little effort to watch but still provide a powerful message, they are fantastic at transmitting the energy and the passion that your employees have for their work. If a picture is worth a thousand words, then a video must be priceless. Recruiting videos can excite by allowing potential recruits to better “see, feel, and hear” the passion and the excitement at your organisation, and allows a potential candidate to “meet" your employees, and even to tour your facilities.

• Data from CareerBuilder shows that job postings coupled with video received an average of 12% more views and 34% more applications than those that weren’t.
• As another example, since being coordinated and implemented by Employment Office in mid-November 2011, Flight Centre's Careers video has received over 950 views from potential candidates

Video is the fastest growing medium for consuming content online. In fact, in June 2011, 178 million internet users watched online video, averaging 16.8 hours of viewing per person! With this type of reach, it’s no wonder many companies are incorporating video into their recruitment marketing strategies. Not only does video play a role in search engine optimisation, it provides a way to attract and engage talent who really want to learn more about your company culture and career opportunities.

Social Media - Facebook, LinkedIn and Twitter

Just to put it into perspective:

• Social networking accounts for 1 of every 6 minutes spent online.
• LinkedIn has over 120 million users, Twitter has over 175 million users, and Facebook more than 750 million.
• The use of social networking has doubled since 2007, and LinkedIn has seen a growth in users of 138% from 2010 to 2011!

That equals a lot of potential talent for your company! So it makes sense for an organisation to engage potential candidates via social media, and to use it to implement employer branding.

Without a doubt, social networking has changed the way the world communicates, shares and finds out new information. No one will dispute that social networking is here to stay and is set to become even more ingrained in our culture and day-to-day living.

There is a massive pool of people to tap into through social networking, and you’re able to reach out to a much wider network than through a job board ad or print ad alone. Another benefit is that this is a mechanism for conveying your company culture so that people who are suited to your organisation apply. Furthermore, because people who are familiar with your organisation through social networks have a better understanding of your company culture, those who you do hire, and more likely to stay due to cultural fit.

Social media can be used to increase brand awareness, to source talent pro-actively, to leverage your employees’ existing networks, to present a realistic impression of your organisation for prospective candidates and clients AND to engage and collaborate internally.

Moreover, people are starting to expect companies to keep up with the trends and market their employer brand through social mediums.

Company Career Pages

A careers website is a flagship tool in recruitment marketing, a dedicated page on your company website where potential employees can find out about career opportunities in your organisation. What a career website provides is an effective way to engage with potential employees, as well as creating a manageable area through which to channel recruitment activity. Like most websites, career websites come in all forms. Some go all out with recruitment videos, CV uploads, online applications, newsletters, behavioural tests etc; while others are simpler and just list vacancies. The kind of career website you have will depend on your ongoing recruitment needs and your available resources.

It is worth noting that the careers area is often the second most visited page on a company website after the Home page. Therefore, not only can your careers website play a central role in your recruitment strategy, it can also play a significant part in your wider marketing strategy.

Your employer brand is important in creating the image of your organisation as a ‘great place to work’, and involves attraction, engagement and retention initiatives targeted at enhancing the positive awareness of your company. If you'd like to discuss how Employment Office can assist you in branding your company, please call 1300 366 573 to speak to one of our Account Executives today!